Branding in the Changed New World

In every period of major turbulence, there will be winners and losers. Covid-19 has not only affected our economy but also fundamentally changed consumer needs and behaviours. What are the new consumer expectations and how should brands adjust their business and marketing strategy? Marketing veteran Viveca Chan, Chairman & CEO of WE Marketing Group, will shed light on emerging new trends with examples of how brands today are adjusting their offers, operations and communication to win consumer’s trust, as well as WE’s approach to branding & New Retail.

Viveca will be sitting down with business insiders – Alan Chan of the iconic jewellery brand with 90 years of history Chow Tai Fook and Mason Cheng of tech giant Xiaomi –  to discuss how marketing strategies are shifting from product centric to people centric, and the keys for brands to build relevancy.

 

Add to Calendar >> iCal/Outlook | Google Calendar

 

Platinum Sponsor

Session Info

Aug 27

HKG 香港 13:00 (GMT+8) / LDN 倫敦 06:00 / NYC 紐約 01:00

SPEAKERS

Alan Chan

Chow Tai Fook Jewellery Group Limited ∙ General Manager of Group Branding Centre ∙ HK

Mason Cheng

Xiaomi ∙ National General Manager of Marketing Center, Internet Commerce Dept. ∙ Mainland China

MODERATOR

Related Sessions

26 Aug

Aug 26

HKG 香港 13:00 (GMT+8) / LDN 倫敦 06:00 / NYC 紐約 01:00

Better Business through Digital Influence
VIEW DETAILS

26 Aug

Aug 26

HKG 香港 14:30 (GMT+8) / LDN 倫敦 07:30 / NYC 紐約 02:30

From Content Curation to e-Commerce: New Future of Contents
VIEW DETAILS