In view of the current situation in the city, Hong Kong Design Centre (HKDC) announced today the cancellation of this year’s Business of Design Week (BODW) Summit (2-7 December 2019).
We would like to sincerely apologise to our attendees, speakers, sponsors, partners and supporters for the inconvenience caused. At the same time, we would like to thank everyone for their effort and support.
For participants who have bought a ticket for BODW, our team will contact you shortly about refund arrangements. We appreciate your continued support, and look forward to welcoming you to our next BODW.
For enquiries, please email email@example.com or call (852) 31518900.
In every period of major turbulence, there will be winners and losers. Covid-19 has not only affected our economy but also fundamentally changed consumer needs and behaviours. What are the new consumer expectations and how should brands adjust their business and marketing strategy? Marketing veteran Viveca Chan, Chairman & CEO of WE Marketing Group, will shed light on emerging new trends with examples of how brands today are adjusting their offers, operations and communication to win consumer’s trust, as well as WE’s approach to branding & New Retail.
Viveca will be sitting down with business insiders – Alan Chan of the iconic jewellery brand with 90 years of history Chow Tai Fook and Mason Cheng of tech giant Xiaomi – to discuss how marketing strategies are shifting from product centric to people centric, and the keys for brands to build relevancy.
Remarks: This session will be conducted in Putonghua with simultaneous interpretation in English and Cantonese.
HKG 香港 13:00 (GMT+8) / LDN 倫敦 06:00 / NYC 紐約 01:00
Chow Tai Fook Jewellery Group Limited ∙ General Manager of Group Branding Centre ∙ HK
HKG 香港 14:30 (GMT+8) / LDN 倫敦 07:30 / NYC 紐約 02:30VIEW DETAILS