In view of the current situation in the city, Hong Kong Design Centre (HKDC) announced today the cancellation of this year’s Business of Design Week (BODW) Summit (2-7 December 2019).
We would like to sincerely apologise to our attendees, speakers, sponsors, partners and supporters for the inconvenience caused. At the same time, we would like to thank everyone for their effort and support.
For participants who have bought a ticket for BODW, our team will contact you shortly about refund arrangements. We appreciate your continued support, and look forward to welcoming you to our next BODW.
For enquiries, please email firstname.lastname@example.org or call (852) 31518900.
For foreign brands, the mainland China market is full of opportunity and potential. However, it’s been a tough market to crack for many brands. From the people and their lifestyle to the channels and digital ecosystems, the differences between inside and outside of China need to be taken into consideration when crafting experiences for Chinese consumers.
Through presentations, case studies, interactive activities, and discussions, participants will walk away with the key considerations needed from an experience perspective for brands to enter the China market.
In this workshop, participants will learn about
• the diversity of the Chinese people, their needs, and contexts;
• the need to localize (or not) the brand value proposition; and
• the prioritizations of different channels and touchpoints to design.
Target Audience: Decision-makers and managers for customer experience related departments (branding, marketing, digital, social, sales, product, etc.) of brands interested in entering the Mainland China market.
|Length:||30 mins technical set up + 3 hours workshop|
|Format:||Remote workshop through video conferencing and digital workplace app|
|Group size:||20 participants|
|Language:||The workshop will be conducted in English|
|Registration:||Limited quota available on a first-come, first-served basis. Each enrolment admits one participant with one device only.|
HKG 香港 10:00 (GMT+8) / LDN 倫敦 03:00 / NYC 紐約 22:00 (AUG 28)
HKG 香港 21:25 (GMT+8) / LDN 倫敦 14:25 / NYC 紐約 09:25VIEW DETAILS